Waycross, GA is not exactly a hot location when it comes to internet startups and web consultancies. It’s a large town, and maybe even a small city, with somewhere around 15,000 residents in the city and another 20,000 in the county. There are plenty of businesses to be found and a downtown area in need of serious revitalization. You wouldn’t think of opening a world class web consultancy here–but that’s exactly what we’re doing. We believe you can open a first-rate online business anywhere in the world. The great thing about opening a primarily online company is that you don’t have to rely solely on a local workforce. We have the benefit of being able to hire the best designers we can find, regardless of their physical location.
I believe you can build online companies and base them anywhere. There are countless successful development firms in India, and if you can get quality work done half a world away then you should be able to get it done in small-town America. I am an advocate for small-town America leading the next boom in technology and the web. Deep Field is my chance to hold myself to that ideal and make it work. I could open a web shop anywhere in the US if I wanted, but I’ve chosen my hometown of Waycross because Waycross, and small-town America, needs it. I don’t think you have to be based out of San Francisco, New York, Atlanta, Austin, or Boston to do great things on the web.
Deep Field has long-term goals of profitability and highly-satisfied customers, of course, but we also want to change the status quo. That’s going to be the subtext of everything we do. We are going to be involved in the community. We will donate lots of money to local charities. We will be an asset to the community. We will make a difference. Stay tuned.
Image courtesy jadjadjad on Flickr