@jimlastinger Should you pause your ad campaigns over the holidays? This comes up every year, particularly with Google Ads clients. I typically recommend advertisers reduce budgets during the holidays instead of pause completely. For example, if you have a $100/day budget I would probably bring that down to $20-30/day. There are a couple of caveats though… If your business requires someone from your team to immediately reach out to new leads, and your team isn’t going to be in the office, then it may make sense to pause your campaigns completely. And, obviously, if you’re an ecommerce business then the holidays might be your busy season and you should be thinking about how much you should increase your daily spend. What are your thoughts? Do you reduce spend during the holidays or pause completely? #digitalmarketing #marketingtips #marketingcoach #marketing #googleads #ppc #ppctips #googleadsexpert #googleadstips ♬ snowfall - Øneheart & reidenshi