One of my absolute favorite reasons for using Shopify is the accuracy and ease of setup for conversion tracking. Conversion tracking is incredibly important for any ecommerce site, and it’s crucial that you get it right. Conversion tracking is even more important when you’re running paid ad campaigns in Google Ads, Facebook Ads, Microsoft Advertising, […]
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How To Improve Organic Clickthrough Rates
Search Engine Optimization is all about getting as much targeted organic traffic to your site as possible. More traffic means more revenue for you. The SEO Equation There are 2 sides to the SEO equation, as you can see from this nifty graphic. First is the side that everyone is more familiar with, getting more […]
5 Reasons Why You Should Always Be Bidding on Your Brand Terms
I’ve managed PPC campaigns for nearly 20 years and one of the questions that I’ve answered most often is “Why should I bid on my brand name?”. It’s a fair question because most of the time a brand is going to rank really well organically for their own brand name, most likely in the top […]
Google Ads Disapproved for Malicious or Unwanted Software – How to Recover
We recently had a client that was a victim of an attack and, as a result, all of the ads leading to the client’s site were disapproved with the “Malicious or Unwanted Software” status. This was the first time that I’ve encountered this issue in recent years, and after extensive research it appears that countless […]
Complete Guide to Google Smart Shopping Campaigns
Google Ads is continually marching into the future… a future that features more machine learning / automation and less manual input from advertisers. We’re not going to debate the merits of automation vs control in this post, but we are going to go into great detail on Google’s “smart” campaign version of product listing ads […]