Search engine optimization (SEO) is the science of driving organic search traffic to your site. SEO is especially difficult for SaaS and B2B companies because the competitive landscape is always changing, products are pivoting, and search engines are constantly updating their algorithms.
However, with our experience, we can help you get more organic traffic and sales than ever before.
Our B2B SEO Process
There are 3 main phases of SEO: on-page, off-page, and technical.
On-Page SEO for SaaS / B2B
On-page SEO for SaaS and B2B companies boils down to quality content, both blog content and website copy. The most important thing you can do for your audience (and therefore, your SEO) is to write clear, concise copy that explains your product or service as well as possible. If your readers can understand the product that you’re offering then it’s likely that search engines will as well.
If Google can understand what you’re providing, and you have a great website (fast-loading, mobile-friendly) then you can expect to be seen favorably.
Off-Page SEO for B2B and SaaS
Off-page SEO is an umbrella term for everything that search engines use in their ranking algorithms that are not part of your site.
Everyone knows about backlinks and how important they can be to an SEO campaign. Backlinks are a huge part of an off-page SEO strategy.
We only utilize white-hat SEO techniques and only work to win backlinks from high-quality sources. Our belief is that a handful of quality backlinks is worth far more than thousands of low-quality, spammy backlinks.
Having a technically sound website is now table-stakes for SEO. If your site doesn’t load quickly or isn’t mobile friendly, then you can’t expect to rank well.
Beyond that, we make sure that all of your valuable content can be easily discovered by search engine spiders, that you’re blocking search engines from pages that shouldn’t be indexed, and much more.
How Can We Help You?
Do you have a site that’s not getting as much organic traffic as you’d like? We would love to talk!Get Your 100% Free Consultation