Facebook Ads are the future of ecommerce paid marketing. The Facebook Ads platform is beginning to mature and ecommerce stores are starting to pay more attention to it. If you’re not currently utilizing FB ads then you should definitely have a plan to get started in the near future.
Facebook advertising is a completely different approach from AdWords because of the nature of the buyer. A Facebook user is typically a cold prospect… they are on FB to browse cat pics and memes, not be sold to. That’s why you have to have a different mindset and approach.
Our Approach to Facebook Ads for Shopify Stores
The buying cycle for Facebook users is typically longer than what you see with AdWords. You have to capture some attention on Facebook, build an audience, and then try to sell to your audience.
What we’re seeing working now is putting out entertaining posts featuring your products, getting engagement on those posts, and then remarketing to those engaged audiences.
Facebook also works well when retargeting your website visitors from other sources like organic and AdWords.
How Can We Help You?
Are you trying to figure our your Facebook Ads strategy? Are you already using Facebook Ads but not seeing the return on ad spend that you need? We would love to talk!