Facebook Ads are becoming increasingly important for SaaS and B2B lead generation. The Facebook Ads platform is beginning to mature and your competitors are starting to pay more attention to it. If you’re not currently utilizing FB ads then you should definitely have a plan to get started in the near future.
Facebook advertising is a completely different approach from Google Ads because of the nature of the buyer. A Facebook user is typically a cold prospect… they are on FB to browse cat pics and memes, not be sold to. That’s why you have to have a different mindset and approach.
Our Approach to Facebook Ads for SaaS Companies
The buying cycle for Facebook users is typically longer than what you see with Google Ads. You have to capture some attention on Facebook, build an audience, and then try to sell to your audience.
We utilize a funnel approach in Facebook Ads. First, we provide as much value as we can to cold audiences. Then we educate those warm prospects with video content, educational posts, etc. Finally, we push for demos, leads, and sales utilizing retargeting.
It’s a simple, but highly effective approach that works for nearly any business model.
Facebook also works well when retargeting your website visitors from other sources like organic and Google Ads.
How Can We Help You?
Are you trying to figure out your Facebook Ads strategy? Are you already using Facebook Ads but not seeing the return on ad spend that you need? We would love to talk!Get Your 100% Free Consultation