One of my absolute favorite reasons for using Shopify is the accuracy and ease of setup for conversion tracking. Conversion tracking is incredibly important for any ecommerce site, and it’s crucial that you get it right. Conversion tracking is even more important when you’re running paid ad campaigns in Google Ads, Facebook Ads, Microsoft Advertising, […]
Shopify
5 Reasons Why You Should Always Be Bidding on Your Brand Terms
I’ve managed PPC campaigns for nearly 20 years and one of the questions that I’ve answered most often is “Why should I bid on my brand name?”. It’s a fair question because most of the time a brand is going to rank really well organically for their own brand name, most likely in the top […]
Crafting The Perfect Page Titles and Meta Descriptions For Your Shopify Store
As a busy Shopify store owner, you’re probably wondering what’s the most bang for your buck when it comes to SEO. What can you do with the least amount of time and effort to have the most impact on your SEO? The answer is writing good page titles and meta descriptions. Page titles and meta […]
Content Curation Hacks For Busy Shopify Store Owners
As a Shopify store owner, your time is precious. Between coordinating your social and email marketing, staying on top of customer queries and complaints, and all the other responsibilities of being an entrepreneur, cutting corners is basically essential. Enter content curation. For some, content curation is seen as ‘cheating’. But it’s actually a perfectly legitimate […]
6 Must-Listen Podcasts For Shopify Store Owners
The secret to being an ecommerce entrepreneur? Always be learning. Whether it’s essential online guides or DIY YouTube tutorials, there’s a huge range of free resources to help you reach ecommerce success. But one of the best ways to develop yourself as an entrepreneur has to be podcasts. Just download, plug in, and play, and […]