Competitive analysis is one of our specialties. One of my passions is helping new businesses get off the ground quickly, and competitive analysis is usually an integral part of that process. You need to understand what is working for your competitors and what isn’t. In short, competitive analysis is a shortcut to success because you can eliminate some of the trial and error that comes with online marketing a new company.
How Do You Analyze Competition?
Whether you are a new small business opening in a small town or a new startup looking to ramp up your growth very quickly, we can help.
The first thing we do is gain a thorough understanding of your business. What do you do? Who are your true competitors? They may not be the competitors you have been thinking of. From there we use a variety of tools like SpyFu, SEMRush, and more to see what your competitors are doing. We find out how and where they are advertising. Do they rely on organic search only, or do they augment with PPC? How much are they spending on PPC? Which sites are linking to them? What about affiliate marketing and other paid relationships? We look to answer these questions and many more.
What you get is a detailed look at your competition and exactly what they are doing. From there, you can develop your gameplan.
Ready to get started?
Contact Us For A Free Consultation