Search engine optimization (SEO) is the science of driving organic search traffic to your site. SEO is especially difficult for ecommerce companies because there is a great deal of competition in most niches. That’s where we come in.
How We Do SEO for Shopify Stores
There are 3 main phases of SEO: on-page, off-page, and technical.
On-Page SEO for Shopify
Typically, the only information that Google has about your products is what you put on the product page. That’s why it’s critical to spend time writing accurate product titles, product descriptions, specs, etc.
We optimize your product pages (and all of the pages on your site) with your customers in mind. How would your customer search for this product? What search terms would he/she use?
We make search engines happy by writing customer-friendly content.
Off-Page SEO for Shopify
Off-page SEO is an umbrella term for everything that search engines use in their ranking algorithms that are not part of your site.
Everyone knows about backlinks and how important they can be to an SEO campaign. Backlinks are a huge part of an off-page SEO strategy.
We only utilize white-hat SEO techniques and only work to win backlinks from high-quality sources. Our belief is that a handful of quality backlinks is worth far more than thousands of low-quality, spammy backlinks.
Luckily, Shopify does a great job of handling most technical SEO issues for us.
Shopify stores don’t have to worry about caching or page-speed. Occasionally we run into stores that have product images that are too large and load slowly, but that’s rare.
How Can We Help You?
Do you have a Shopify store that’s not getting any organic traffic? We would love to talk!