Google Ads is continually marching into the future… a future that features more machine learning / automation and less manual input from advertisers. We’re not going to debate the merits of automation vs control in this post, but we are going to go into great detail on Google’s “smart” campaign version of product listing ads […]
adwords
The Ultimate Guide to Ad Testing in AdWords
I’m a firm believer in the power of ad testing. It’s widely accepted that actively-managed AdWords accounts outperform those that aren’t managed. Along with managing keywords and bids, one of the best ways I’ve found to improve returns over time is through the AdWords testing process that I’m going to outline here. It’s nothing complicated […]
The Biggest Mistake Advertisers Make With Google Shopping
Google Shopping is absolutely one of the best ways to get your products in front of your potential buyers. Shopping campaigns, particularly the Google Merchant and products feeds portion, take a little time to setup, but the return on ad spend (ROAS) can be incredible once you get your campaigns tuned. Google Shopping’s Biggest Advantage […]
Using Google Ads Labels Like a Boss
How many of you use labels in your Google Ads account? Anyone? Bueller? I think that Google Ads labels are criminally underutilized. You can use them in so many ways and, at least for me, they are the key to an organized, successful campaign. This post is meant to be a running documentary of best […]