Google Ads is continually marching into the future… a future that features more machine learning / automation and less manual input from advertisers. We’re not going to debate the merits of automation vs control in this post, but we are going to go into great detail on Google’s “smart” campaign version of product listing ads […]
google shopping
The Biggest Mistake Advertisers Make With Google Shopping
Google Shopping is absolutely one of the best ways to get your products in front of your potential buyers. Shopping campaigns, particularly the Google Merchant and products feeds portion, take a little time to setup, but the return on ad spend (ROAS) can be incredible once you get your campaigns tuned. Google Shopping’s Biggest Advantage […]