I’ve managed PPC campaigns for nearly 20 years and one of the questions that I’ve answered most often is “Why should I bid on my brand name?”. It’s a fair question because most of the time a brand is going to rank really well organically for their own brand name, most likely in the top […]
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The Ultimate Guide to Ad Testing in AdWords
I’m a firm believer in the power of ad testing. It’s widely accepted that actively-managed AdWords accounts outperform those that aren’t managed. Along with managing keywords and bids, one of the best ways I’ve found to improve returns over time is through the AdWords testing process that I’m going to outline here. It’s nothing complicated […]
Using Google Ads Labels Like a Boss
How many of you use labels in your Google Ads account? Anyone? Bueller? I think that Google Ads labels are criminally underutilized. You can use them in so many ways and, at least for me, they are the key to an organized, successful campaign. This post is meant to be a running documentary of best […]