One of my absolute favorite reasons for using Shopify is the accuracy and ease of setup for conversion tracking. Conversion tracking is incredibly important for any ecommerce site, and it’s crucial that you get it right. Conversion tracking is even more important when you’re running paid ad campaigns in Google Ads, Facebook Ads, Microsoft Advertising, […]
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Crafting The Perfect Page Titles and Meta Descriptions For Your Shopify Store
As a busy Shopify store owner, you’re probably wondering what’s the most bang for your buck when it comes to SEO. What can you do with the least amount of time and effort to have the most impact on your SEO? The answer is writing good page titles and meta descriptions. Page titles and meta […]
Content Curation Hacks For Busy Shopify Store Owners
As a Shopify store owner, your time is precious. Between coordinating your social and email marketing, staying on top of customer queries and complaints, and all the other responsibilities of being an entrepreneur, cutting corners is basically essential. Enter content curation. For some, content curation is seen as ‘cheating’. But it’s actually a perfectly legitimate […]
5 Shopify Apps to Boost Your Sales
Shopify apps can sometimes be the secret sauce that can take your store’s sales to another level. They can help you automate repetitive tasks as well as expand Shopify’s base functionality a great day. We recently crowdsourced a list of indispensable, revenue-boosting Shopify apps from the /r/Shopify community at reddit. Here’s a list (in no […]
The Best Mailchimp Automations for Shopify Stores
Email marketing gets a bad rap. Countless companies send out a ludicrous number of emails on a daily basis with spammy subject lines such as “You’ve Been Selected! Get 20% Off Today Only!”. (I’m looking squarely in the direction of a large home furnishings company.) Even though the reputation isn’t great, email marketing, particularly automated […]